- What are routing rules?
- How do I enable routing rules?
- Which routing rules are available on Feature.fm?
What are routing rules?
Routing Rules set logic on your landing pages to redirect fans according to designated criteria.
As long as a retargeting pixel is installed on the page you can collect all Feature.fm custom events, including FeatureFM_click, utilizing these routing rules.
How do I enable routing rules?
You can enable Routing Rules on the Link Settings tab when editing any Pre-Save or Released Music link.
Send returning visitors to their preferred service
If a fan has previously taken an action or clicked through to a music service on one of your landing pages, this routing rule will auto-redirect the fan to their preferred service - effectively bypassing the landing page.
Pros
- Maximize conversions by removing a step from the fan journey
Cons
- Fan may have changed their preferred music service
Enable conditional routing rules
If a fan accesses the landing page on a particular device type or through a particular channel, this routing rule allows you to designate which music service they will auto-redirect to.
Example
If a fan clicks the smart link URL from YouTube, you can set this rule to auto-direct that fan to YouTube or YouTube Music to stream or pre-save.
Pros
- Maximize conversions by removing a step from the fan journey
Cons
- Fan may not have an account on the designated music service
- This routing rule cannot be used in tandem with the other rules, as it will take priority over the others
Enable idle timeout redirection
If a fan visits the landing page but doesn't take any action, this routing rule allows you to auto-redirect them to a designated music service if the page remains open.
Pros
- Maximize conversions by forcing a redirect to a music service
Cons
- Fan may not have an account on the designated music service
- Fan may not engage with the music if they are no longer active on the page or device