'FeatureFM' Custom Event for Facebook: Parameters and Custom Conversion Setup

The 'FeatureFM' event is an all-in-one custom event that can be triggered by 4 different actions taken by a fan on the landing page. These actions are:

  1. 'pageview'
  2. 'musicservice'
  3. 'preview'
  4. 'pre_save'

The action will be displayed as a parameter within the 'FeatureFM' event, and will be sent along with additional parameters depending on the action as detailed in the following sections. 

Action: 'pageview'

The 'pageview' action is sent when a fan clicks on one of your links and successfully visits your landing page. Below is an example of the parameters that are included with the 'pageview' action:

  • [URL]: https://ffm.to/thunder
  • [action]: pageview
  • [tags]: ["indie","rock","pop rock"]
  • [artists]: ["Imagine Dragons"]
  • [artist_id]: 56957eb719e37b4c78b1eb56
  • [song_name]: Thunder

Action: 'musicservice'

The 'musicservice' action is sent when a fan clicks to a music service or store from your Release Link landing page. Below are the parameters that are included with the 'musicservice' action:

  • [action]: musicservice
  • [servicename]: spotify
  • [title]: BTS - Boy With Luv (feat. Halsey)
  • [url]: ffm.to/bts-boywithluv
  • [artist]: BTS
  • [linkType]: post_release
  • [cta]: Play
  • [tags]: ["happy","fun","pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA

Action: 'preview'

The 'preview' action is sent when a fan clicks the song preview on your landing page. Below are the parameters that are included with the 'preview' action:

  • [action]: preview
  • [url]: ffm.to/bts-boywithluv
  • [tags]: ["pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA

Action: 'pre_save'

The 'presave' action is sent when a fan clicks to pre-save from a supported Pre-Save store on your Pre-Save Link landing page. Below are the parameters that are included with the 'presave' action:

  • [action]: pre_save
  • [url]: ffm.to/bts-boywithluv
  • [artist]: BTS
  • [linkType]: pre_release
  • [type]: track
  • [tags]: ["pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA

You can learn more about the parameter definitions and see a more complete list of parameter values in this article: List of values sent with retargeting data parameters

 

Custom Conversion Setup using the 'FeatureFM' Custom Event

To create a custom conversion with the 'FeatureFM' you will use the Event Parameter Rules to define which action / parameter you are counting as a conversion. Here is an example of creating a Custom Conversion for a music service click: 

FFM Service Clicks CC.png

Note: Due to some technical issues within Meta, the Event Parameter option is not always available for users which hinders the use of the 'FeatureFM' event for creating Custom Conversions. In response to these issues, Feature.fm has added four new custom events that correspond to the above actions. Now users can create Custom Conversions using these individual events as opposed to relying on Event Parameters being available through the 'FeatureFM' event. Reference this article for more details on all custom events sent by Feature.fm: Facebook Ads: Event and parameter data sent through your retargeting pixel

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