The Analytics Page for an 8tracks Campaign
Budget Spent- How much money you have spent for your campaign
Avg CCP- This number is the average cost per play for your campaign
Sponsored Plays- The number of times your song has been played.
Engagements- An engagement is defined as any positive interaction taken with your song outside of listening to it. It includes favorites, shares, follows, Soundcloud clicks, etc. The example picture above shows that the artist had 66 engagements for his campaign. The breakdown of the engagement type will be discussed in the "Engagement Breakdown" section.
Play Sources- This tells you where your music is being played and how many times it is being played
*Note* Make sure that when you are looking at your analytics that you make the timeline for "all time" that way you can see the progress of your song throughout the whole time you have had your campaign.
The Play timeline explains how many times your song was played during the time period that you input. If you want to change the time period you can use the two bluish grey bars on the bottom of the graph to adjust the time period.
You can also solely look at plays or solely look at engagements by clicking plays or engagements at the top of the graph. Click the little circle that corresponds with the one that you want to solely see.
Column 1- Tells you what type of engagement your song has had.
Column 2- Tells you how many engagements of each type you have.
Pi chart(% Engagements)- This tells you the approximate number of engagements of a certain type over the number of total engagements.
Example: This person has a total of 66 engagements. Favorites make up 100% of the 66 engagements.
'Reactions to Song'
This graph shows you where people are skipping your song or making engagements. You can also play the song at the bottom by pressing the play button. This way, you can tell at what point of the song people are skipping or "engaging". This graph also has the same capabilities as the "Plays Timeline" graph. You can solely look at skips or solely look at engagements by clicking the Skip or Engagements at the top of the graph. This graph is useful because it shows you where people are skipping your song and where they are making engagements.
'Gender and Ages'
The 'Gender and Ages' graph shows you who is listening to your music. It tells you who's getting the sponsored play. It tells you their gender and their age group. You can also tell who is making "engagements" to your song by clicking 'Engagements' at the top left corner of the graph right next to 'Sponsored Plays'. This graph is also similar to the previous graphs in the analytics page where you can isolate a certain group and see the numbers. So if you wanted to see only the numbers for male listeners or vice versa you can click the little boxes next to male and female on the top of the graph.
This graph breaks down where your listeners are. It shows you which countries your song has been played in and how many times they have been played in those countries. You can hover over the country you want to the know the demographic for and it'll tell you the exact number. You can also tell where the "engagements" are being made by clicking 'engagements' at the top left corner of the graph. The countries that are grey are countries that haven't heard your song...yet.
'Cities and Regions'
This is a breakdown of each country the number of total plays, engagements, and percent of engagements over number of plays. For a further breakdown of regions and cities you can click on the country and it will give you a breakdown of its regions.
If you still have questions you can always contact us at [email protected]